Sport Spirit is a fashion show organized by LABA in Florence (Italy).
The visual identity project cover all the aspects necessary for the event: from projections (in support to the direction), to photocall, desk, poster, totem and social media elements. The expression of sportenergy and dynamism is the keyword of this work. Those qualities are developed through the variety of communication’s products: by using papers that reproduce the feeling of touching a technical fabric (made by the paper ISPIRA of Fedrigoni), showing movement and loop, typical of the multimedia dynamics.